Dubai, United Arab Emirates -Wednesday, March 1st 2017 [ ME NewsWire ]

Road traffic accidents #1 cause of death for children below 14
Education sector’s vital need to teach road safety
School buses are ‘The Extended Classroom’ for real-life learning

STS, the UAE’s biggest private school bus operator enters a strategic partnership with RoadSafetyUAE. According to official data, road traffic accidents are the leading cause of death for children below the age of 14 years in the UAE. Currently, there is no mandatory road safety content in UAE’s school curricula. Young drivers account for a big share of traffic accidents (for example in Abu Dhabi 63% of all accidents).

Colonel Augustine, Managing Director of STS states: “All parts of the education sector are challenged to educate and to protect our children, and we at STS are aware of our responsibility. We must make sure, that children know all the basics of road safety in order to protect themselves and to share their knowledge with their friends, siblings and families. Educated children will become responsible young drivers once they will get behind the wheel. STS as the biggest private school bus operator in the UAE with more than 2,000 buses, transporting about 70,000+ students every day can play a strategic role in educating school children in a real-life environment.”

The partnership between STS and RoadSafetyUAE will consist of various engagement initiatives aimed at children and parents at events, campaigns and on-line activities, like an on-line pledge for children and parents to always wear their seat belt. In addition, there will be a strong content collaboration between the parties for the recently launched STS magazine “Our Journey”.

Thomas Edelmann, Managing Director of RoadSafetyUAE: “Collaborating with STS means, that we have the chance to expose kids to road safety while they are in and around school buses, hence we speak about the ‘extended classroom’. STS drivers and school bus attendants are experts in road safety and they can engage with kids on a daily basis about proper and safe behavior. STS offers leading safety technology in its fleet and has a great safety track record, so they are a perfect partner for us.”

Children must learn how to safely wait for and enter the school bus. They must learn the importance of buckling up themselves or be buckled up in the school bus. Children must be made aware of the proper behavior while being driven in school buses and how to safely disembark and approach their waiting parents or guardians, and how to safely cross roads on their way home after their school bus ride. We must make it clear to our children, that school bus drivers and attendants are persons of authority and that their directions must be obeyed, in the same manner as the guidance of regular teachers is obeyed. Besides school bus staff, the teacher body as well as the parents must make it crystal clear to students, that they must behave properly in school buses and that they must follow the rules given to them by schools, school bus operators and school bus personnel.

The partnership aims to go beyond the expected, by providing students the opportunity for ‘good citizen’ contributions, for academic projects with regards to sustainability and emission reductions and for arts and crafts competitions.

STS becomes the patron of the topic ‘Safety around schools and school buses’ on RoadSafetyUAE’s on-line portal – http://www.roadsafetyuae.com/around-schools-and-school-buses/

About RoadSafetyUAE:

RoadSafetyUAE’s vision is to contribute to reducing the number of road traffic fatalities, injuries and accidents in the UAE. RoadSafetyUAE’s mission is to raise the all stakeholders’ awareness for proper conduct on our roads, in an engaging manner and on a broadly communicated and permanent basis. RoadSafetyUAE’s award winning platform engages with the stakeholders traffic participants, governmental entities, the media, and more than 30 corporate social responsibility (CSR) aware partners. ‘Tips & Tricks’ are the content backbone, provided for more than 60 topics of road safety, all specifically relevant to the UAE. More information can be found on http://www.RoadSafetyUAE.com

In addition to STS, RoadSafetyUAE partners with RTA, Dubai Chamber of Commerce, Dubai Health Authority, BMW, Michelin, Audi, Nissan, Infiniti, Al-Futtaim Honda, Volvo, Al-Futtaim Volvo, Galadari Brothers – Mazda, Fiat Chrysler Automobiles – Dodge, MAN Trucks, Qatar Insured, Gargash Insurance Brokers, PepsiCo, Johnson&Johnson, MMI, Pernod Ricard, Serco, MiXTelematics, JustKidding, AMEC Foster Wheeler, OMD, NSG and VOX Cinemas.

About STS:

School Transport Services LLC (STS) commenced its operations as a Bus and Car Rental Company, specializing in School Transportation and Charter Bus Services.

Our Mission: to provide safe and reliable transport services and transport management solutions to our esteemed customers at the highest levels of safety, quality, customer service and positive employee relations. Our Vision: to be the world’s leading transport service and transport management solutions provider, earn our customers’ confidence through integration of technology and operations, continuous improvement, quality, sustainability, safety, commitment and innovations. Our History: School Transport Services LLC is established by seasoned transportation professionals who have a track record of more than 55 years of rich experience managing transport services for over 70,000 students and other passengers everyday in the U.A.E.

Contacts

Thomas Edelmann,

Founder and Managing Director, RoadSafetyUAE, +971 50 55 19 216

Thomas@RoadSafetyUAE.com

Neetu Deshwal, Manager – Marketing & Communication, School Transport Services LLC

Tel: +971 4 3397555 x 227, Mob: +971 55 812 78 00

neetu@stss.ae

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